Zanderfray Solutions offers media and marketing services that are custom tailored to your business and the specific markets where you compete. We have experience working with a wide range of multinational companies operating in diverse industries, providing culturally appropriate services for markets in Asia, Europe and North America. Our team specializes in targeted content, media, and media platform selection that zeroes in on the target market in a structured manner. We know which media services to utilize and how to maximize cultural effectiveness within each geographical market.

We have arranged three tiered packages which consolidate our most popular services into areas of specialization. Our range of standard packages should suit any of your business needs, but of course we are happy to work with you to create a bespoke package if you so desire.

  • Feature
    • Social Media Setup
    • Internet Presence Evaluation
    • Website Content Updates
    • Cultural content translation
    • Media Creation
    • Social Media updates
    • Email Campaigns
    • Print media design
    • Website design Changes
    • Online advertising
    • Digital Hardware
    • Paid advertising
  • Bronze
    • Yes
    • YES
    • YES
    • YES
    • No
    • No
    • No
    • No
    • No
    • No
    • No
    • No
  • Silver
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • No
    • No
    • No
    • No
    • No
  • GOLD
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES
    • YES

 

Bronze Package

We work from the established media you provide, and then “dial it in”, perfecting it to make sure you are in the best possible position to move your business forward. We also help to establish a unified social media presence and ensure that all of your marketing strategies present a signature presence across all platforms.

Our Internet report will also help you identify strategies for improvement for your online image. This is crucial to staying on top of changing demographics and responding to those changes in a timely and effective manner. This will also help you define additional avenues of outreach and focus, fine tune your web content and identify other possible marketing strategies.

Social Media Setup

We will sit down with you and discuss the best Social Media outlets for your business and how to engage your target audience within those outlets. Social media outlets vary widely within Asian regions, and even within countries. We understand social media micro-climates and how to be effective within each region, and on each platform. We have the same understanding of North American, European and Russian social media cultures.

Internet Presence Evaluation

We take a past, present and future approach to your overall online presence.

We also assess your current and historical internet footprint and make sure that there is not any missing or incorrect information as we go. We also alert you to, and propose damage control measures for any negative reviews, submissions or other relevant media and data.

We check the web for all mentions of your company, ensuring the information is accurate and up to date, alerting you of any negative, or incorrect, information we find that might adversely affect your business. We also track who is linking to your website and how they are affecting web traffic and search results.

We identify the best sites for your business to present itself to target consumers or clients and ensure that you can be found where people are looking for goods or services that your company provides. We also fine tune search engine optimization (SEO) to ensure your business visibility in search engine rankings.

Website Content Updates

We will keep your site up to date with the latest news from your company, adding articles, videos, music, and graphics. Just send them to us and we do the rest. We will deal with the technical side of things and offer regular consultation in order to promote a consistently active website. This is also important in raising and maintaining search engine rankings.

Cultural content Translation

We will edit and translate your provided content, changing the content to fit the target audience’s specific cultural norms. These cultural details include not only language mechanics, but taboos, superstitions, and omissions that could weaken or strengthen your impact within various cultural contexts. We apply our same understanding of social media cultural micro-climates in Asia, Europe and North America to all of your content and media. We are able to offer distinct and accurate cultural translation for websites and more traditional marketing media and paid advertising.

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Silver Package

In our next level of service we take over the creation of your online image, creating and producing media with an impact. We work with you to create a comprehensive marketing strategy, considering all factors, such as timing, market reach, cultural calendars, and budget effectiveness. You just need to tell us what you are up to, where you want to go, and we take it from there. We also keep your market presence fresh with regular social media updates and email campaigns designed for identified markets and consumers.

Media creation

With our silver package, we take charge of the creative side of your business, producing all copy, images and graphic design to be used in press releases, advertising campaigns, graphic applications, and document creation, in multiple languages if needed or desired.

Social Media Update

In addition to updating your website we will also post to each of your social media accounts, formatting and editing the content to suit that particular channel. We will help you design a schedule of regular updates and special releases.

Email Campaigns

Using our professional mailing software we will maintain and update a client database and keep your customers informed of the latest developments, products and events. Our software promotes consistent inbox delivery and active readers by avoiding triggers for spam filters. We can help you to create a calendar of both regular updates and special events or product releases.

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Gold Package

We become your virtual marketing department, leave it to us... We make sure your brand image is unified across all forms of media, both online and offline.
We can select the best paid advertising routes for your business to hit your target market. Be that in the traditional print media or with interactive or inactive displays. Any ideas you have about marketing your business can readily be transformed into reality (within reason of course). We utilize only quality materials, dependable equipment and the latest technological applications.

Print Media Design

Our in house graphic designers will create a product that you are proud of. We create new designs as required and offer convenient and timely resupply of regularly exhausted products. We understand which suppliers and production facilities to utilize and we use only high quality materials and professional quality production facilities.
• Posters
• Menus
• Flyers
• Phamplets
• Business Cards

Branding Materials

We have relationships with, and access to, suppliers and production facilities ranging from high-end custom tailors to mass production injection molding plants. Located in China, we can quickly source any item that you would like. We can also design something that will suit your business image, from maintaining brand consistency to off-the-wall attention getters.
• Clothing
• In-house freebies
• Special Items
• Corporate Gifts

Website design changes

We will update your site as your requirements change, for example:

• Addition of new sections
• Heading and layout changes
• Logo change
• We provide addition of functions as your business grows and changes. We can provide media players, e-commerce, blogs, chat forums, online scheduling, newsletter subscription, customer service functions (live chat, automated response, etc.)

Paid Online Advertising

We work with you to deeply understand your business and your mission so we can find the most effective online advertising outlets. Then we work with them to ensure the best placement and visibility. Again, our designs are second to none.

• Mobile app adverts
• Google adwords
• WeChat Channel
• Weibo
• Banner Placement on Industry Specific Websites

Digital Hardware

Electronic media is becoming increasingly popular and is more and more utilized in routine locations everyday. We work with brick and mortar establishments, transportation providers, and city infrastructure to get your business image in front of large numbers of people. We find the places your customers go, and then work with those we need to in order to get your advertisements effectively placed.

• Digital Displays
• Billboards
• iBeacon
• Interactive Taxi Displays

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Exclusions

All services exclude costs for physical media, paid advertising space, venue or equipment rentals, model, and photography fees etc. 

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